FORMA introduces a fresh, design-forward perspective for Central Indiana and the greater Midwest, expanding the conversation beyond home and lifestyle content to encompass architecture, interiors, urban design, materials, craft, and the cultural forces shaping how we live.
“FORMA was created to raise the bar for design storytelling in the Midwest,” said Adam Grubb, Publisher of FORMA. “The way people design, build, and live is changing fast, and our region deserves a platform that reflects that level of creativity and ambition.”
A New Design-Focused Platform for the Midwest
FORMA engages an affluent, design-conscious audience that values beauty, creativity, and purpose. Positioned as Central Indiana’s premier platform for architecture, interiors, and modern living, FORMA delivers design-driven journalism through a cross-channel ecosystem that includes quarterly print editions, digital storytelling, video features, and experiential events. Each issue will spotlight the people, ideas, and projects shaping the region’s creative identity, offering a refined and intentional perspective on the built environment and the culture surrounding it.
“FORMA is an invitation to explore the broader design conversation, architecture, materials, makers, process, and the human stories tied to place,” said Stephanie Decker, Managing Editor of FORMA. “Our goal is to create a publication that feels as intentional and crafted as the spaces and ideas it covers.”
Rooted Locally. Relevant Nationally.
While FORMA remains headquartered in Central Indiana, its mission reaches beyond geography, positioning the Midwest as a hub for design innovation and cultural relevance.
“Indiana is home to extraordinary creative talent,” said Grubb. “FORMA exists to give that community a national stage and demonstrate that world-class design doesn’t only happen on the coasts.”
What’s Next for Readers
FORMA’s new digital presence will roll out in January 2026, followed by the debut print issue in March 2026. The inaugural issue will feature original photography, profiles of architects and makers, and design-forward editorial features that bridge print, digital, and live experiences.
An invitation-only FORMA Premiere event will be held shortly after the first issue is released, uniting designers, builders, makers, and cultural leaders from across the Midwest..
About FORMA
FORMA is a quarterly print publication and digital media platform that explores design, space, and the human experience. Rooted in Central Indiana, and crafted with national relevance, FORMA curates meaningful stories from the world of architecture, interiors, real estate, and creative living. A project of Adam Grubb Media, FORMA blends timeless editorial with contemporary storytelling to inspire how we live, build, and belong.